Thursday, August 17, 2006

Atlanta Oil Awareness

I have been working on several projects for my Atlanta Oil Awareness Meetup Group. I will tell you more about them when we have things a little more solid. But one of the things we are doing is producing a tabletop display. My friend from eleven design is doing our design work.

I have been thinking and reading about branding. If you have checked out the group listing at, you know that there are many takes on the concept of an oil awareness group. I think that "Sustainabile Atlanta" is probably too broad for us right now. I'm leaning towards the simple and straightforward "Atlanta Peak Oil." The folks at Sidney Peak Oil tried to initiate a campaign to get all of the groups to follow that format, but it didn't work. Everyone did their own thing.

Other titles in the running include Atlanta Powerdown, Atlanta Post Carbon Solutions, and Atlanta After Oil. If you have any feedback, ideas or suggestions I'd love to hear them!

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